DUBAI: Emirates and the ATP Tour have renewed their global partnership, with the airline continuing as the premier partner of the competition through 2030.

First joining forces in 2013, Emirates and the ATP have built one of the longest-standing and most recognizable partnerships in professional tennis.

Emirates will continue to showcase its premium hospitality at close to 60 ATP tournaments spanning six continents each season.

The airline鈥檚 signature net branding will remain a distinctive part of the viewing experience for millions of fans worldwide.

Emirates will also continue to receive prominent marketing rights and high-value brand visibility across the season, maintaining one of the broadest footprints in tennis.

From 2026, Emirates will further expand its brand presence by becoming the ATP鈥檚 first umpire sleeve-patch partner.

The initiative builds on Emirates鈥� association with sport officiating across its major sponsorships, including the NBA, International Cricket Council, World Rugby, European Rugby Champions Cup and SailGP.

Boutros Boutros, Emirates鈥� executive vice president, corporate communications, marketing and brand, said this was an opportunity for Emirates to connect with tennis fans worldwide and build a consistent, authentic brand association with the sport.

鈥淭hrough exceptional hospitality and strategic on-ground activations at the world鈥檚 most prestigious tournaments, we鈥檙e strengthening engagement with our loyal customer base to remain top-of-mind.

鈥淲e鈥檙e committed to working closely with the ATP and leveraging this partnership further as we continue expanding Emirates鈥� global tennis footprint.鈥�

Daniele Sano, ATP鈥檚 chief business officer, said: 鈥淓mirates has been a constant presence on the ATP Tour for over a decade, and this renewal is a big moment for both of us.

鈥淚t speaks to the strength of our relationship and everything we鈥檝e built together. Right now, the Tour is in a really exciting place. We鈥檙e seeing record attendance, growing commercial interest, and real momentum across the board.

鈥淲e鈥檙e proud to keep building with a partner, and a truly premium brand, that shares our belief in the future of the sport.鈥�

In addition to leveraging the ATP鈥檚 digital and social channels, Emirates will begin collaborating with players on digital promotions through a dedicated activation program.

The ATP Tour connects Emirates with more than 5 million fans on-site each season, underscoring the global reach of both tennis and the world鈥檚 largest international airline.

Beyond the ATP Tour, Emirates is a sponsor of all four Grand Slam tennis tournaments: the Australian Open, Roland-Garros, Wimbledon, and the US Open.